Chelsea In Bloom - Flowers In Fashion
Inspired by Vivienne Westwood’s unforgettable wedding dress which she designed for Dita Von Teese. “The Bride Wore Purple” was featured in Vogue 2006 and this dress is a tribute to Vivienne Westwood’s fearless creativity and the iconic fashion legacy of the King’s Road.
Working with Borrowed Light Floral Studio to execute this display, we reimagine this moment through a floral and vintage inspired installation along with the exquisite elements of her bridal wardrobe. The display will capture the opulence, drama and rebellious spirit of Westwood’s design, blending deep purple hues with lush meadow gardens to evoke the romance and extravagance of the original Vogue-featured wedding.
Incorporating carefully selected antique and vintage pieces from their collection, they will highlight how fashion and interiors intertwine in a ‘morning of the wedding’ scene, bringing history full circle in the very place where Westwood’s journey began.
This installation will showcase Borrowed Light Floral Studio’s diverse range of floral techniques, all with sustainability at the forefront. All the flowers used for the event will be dried and repurposed for future displays and events, with even the petals carefully collected to be used as confetti.
The meadow gardens featured in their design will be donated and planted in the Guinness Estate garden, a local social housing estate, a cherished garden for their community – this also ensures that their beauty continues to flourish after Chelsea in Bloom. The flowers and foliage will be nurtured and cultivated for future floral projects, reinforcing their ongoing commitment to sustainability and giving back to the community.
We are so proud to have won the Highly Commended award for this year's Chelsea In Bloom
Special thanks to our incredible florist :
We would also like to thank King's Road Partnership for your continuous support to the local businesses as well as Cadogan for hosting us at the awards ceremony and for bringing this incredible event to our area annually.